How To Get More Clients From Your Blog
Lately, I’ve been reading some articles saying that blogging is not as important as it used to be a couple of years ago.
I’m here to tell you that, in my opinion, it is more important than ever.
Regardless if you are just starting out or if you are a national company, blogging is extremely important and should be integral to your online content marketing strategy.
Here’s why you should blog:
Drive traffic to your website.
Increase your Search Engine Optimization.
Position yourself/your brand as an industry leader.
Drive traffic to your website:
Your blog is the ultimate platform to send back traffic to your site. It gives you a stage to share new and relevant content for your readers, as well as a place to market your services.
When you strategize your marketing plan, your blog should be front and center. It’s where you should send the traffic from your social media platforms such as Facebook, Twitter, Pinterest, and LinkedIn too.
It’s also where you share inbound links to the other pages on your site.
Increase your SEO:
Google and other search engines still consider fresh content as the key to high rankings on search engine result pages.
When you write a new blog post, you should always implement keywords in it.
Start with listing the keywords, topics, and categories you want your business to be found with and then use those words, and similar phrases, in the post, title, image, etc.
However, to make sure that the blog post flows well and doesn’t sound too ‘salesy‘, you should only implement the keywords AFTER you finished writing the post.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site.
Position your brand as an industry leader:
Position your brand as an industry leader:
Your blog is the perfect place to position yourself as the authority in your field. You can discuss new ideas or even share your point of view on other experts’ articles.
The latter option will immediately get your readers to associate you with the other experts.
A well-written article that is supported with statistics and facts can easily mark your authority in the market.
By choosing topics which resonate with your market latest trends will show that you are knowledge and relevant.
One thing I like to do is to share my blog post with other influential platforms and syndication (some magazines are not looking for original content so you can easily copy your post and submit it to them).
This is how my articles were published in The Huffington Post (four times), Forbes (twice), The Chicago Tribune, Business.com, Marketing Insiders, and many other places in 2017 alone.
How often you should blog:
To really get the benefit of blogging in terms of driving traffic to your site and rank higher on Google, you should blog at least twice per month, if not every week.
Yes, it’s a lot, but you need to be consistent in order to stand out in the crowd and get your readers to remember you as well as to get search engines to rank your site higher and to keep the high position for months and years to come.
80% of the companies that blog get more new visitors to their sites
81% of US customers trust advice info from blogs
According to HubSpot, marketers who are consistent with blogging are 13 times more likely to get a positive ROI.
The truth is that writing a blog post that can actually generate traffic or convert your readers into actual customers is not an easy task.
Sure, anyone can produce a 500-word article. But to rank high in Google and to actually berate leads to your business, you need more than that.
You need a system and a plan that will help you reach your target market and build your brand.
I see many business owners that, in their effort to write blog posts, are just making up the topic of their article as they go.
There is no thinking, planning, or strategy behind it, and as a result, they see minimal impact on their business.
No wonder that so many of them just give up on writing blog posts after just a couple of months.
From my experience, and this is the exact framework I teach my clients, one tactic to ensure that your blog continually, is to use an editorial calendar where you plan and choose the topic for each blog post weeks in advance.
Here are the steps to follow
1. Open your calendar and for the next 3 months add all the major holidays.
2. Add your upcoming launches, collaborations, and events.
3. Come up with 2 topics that are related to each holiday, and 3 topics for each of your launches or events.
For example, if you are a life coach, one of the topics for December can be “How to de-stress after the holidays”.
If you are a web designer, one of the topics for that month can be “The best plugins to increase sales during the holidays”.
If you are a nutritionist, one of your topics for November could be “The best smoothie for Thanksgiving morning”.
What’s important to remember is that the blog posts need to be relevant and filled with high-quality content.
4. Research for 1-2 relevant keywords for each blog post as well as an image.
5. If you have extra weeks/months (depends on how often you blog), fill them up with educational topics such as latest updates of the market, tips and how’s to, case studies, etc.
6. Repeat every three months.
Obviously, the more unique and actionable blog posts that you’re able to create on a consistent basis, the more traffic you will generate to your website. This then further increases your search ranking, positioning, and leads.
I started to blog in 2012.
It took me about two years to experiment and figure out what the best practices are when it comes to blogging smartly.
I had two agendas:
1. To share my knowledge and help as many business owners as I can.
2. To grow my business exponentially without working so hard.
I wanted my business and blogging to work for me and not the other way around.
I wanted to generate new leads, years to come and not just in the next couple of days. I wanted a system and automation.
So, after two years of research and experience, I came up with a proven 5 step framework that ranked every blog post I produced on Google search result’s first page!!!
Here is an article I wrote back in 2014. As you can see, it ranked on Google first page, right below Darek Halpern from Social Triggers. In fact, every blog post I wrote since then got the same result.
The good news is that it works.
There is no need for guessing or hoping.
If you take the time to produce optimized and relevant content regularly or hire a professional to do it for you, Google will rank your website higher, more prospects will find you online, your business will generate new clients and you will be positioned as the go-to person in your field.
NEXT: HOW TO STRUCTURE YOUR BLOG FOR MAXIMUM CONVERSION