In my business, I am fortunate to work with hundreds of business owners. A numerous amount of them are in their 40s with families to care for. For them to pursue their dreams, many have departed from their previous jobs and others are business owners who are looking to target new and high-level clients. To really capture their visions and design a website that they love and that their clients can relate to (a successful online business), it is important that I take the time to listen to their goals and agendas for their website.

In our strategy call, I will ask questions like, “tell me about your struggles and what makes you the best in the market,” and when applicable I will ask, “why do you think your competitors are attracting your market and you aren’t?”

Over the years, I’ve gathered a lot of information that gives me insight to my clients’ deepest thoughts and aspirations. Also, I’ve learned how women and men think differently from each other and why it is so hard for women to position themselves as leaders and experts in their field.